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As AI increasingly reshapes business and wider society, concern is growing around the potential environmental costs of this change. 

Yet Dr Andrea Lagna, an expert in Information Systems, is challenging the assumption that we have to choose between AI development and a sustainable planet. 

Dr Lagna applies prospective theorising to his work: rather than limiting his research to analysing past results, he undertakes an imaginative, value-driven, and evidence-based exploration of how business organisations can balance AI innovation with environmental stewardship.  

Through this approach, he imagines a world where technological innovation and the responsible management of our resources go hand-in-hand. Solutions might be found within the use of more energy-efficient tools and by fostering multi-stakeholder governance, where diverse groups are included in decision-making, leading to more balanced outcomes.  

Dr Lagna champions the idea that organisations can transform environmental responsibility into a source of competitive advantage, in part because they must. He explains: 鈥淭his alignment is the most critical strategic objective for business organisations in our time of climate crisis.鈥�